With Jordan's smooth signing, the design of Air Jordan 1 has also been put on the agenda. In fact, the name of Air Jordan was not decided by Nike's designers. Before signing the contract, Jordan's agent David Falk (David Falk) It's fixed. As for the design of the shoes, the Air Jordan 1 was created by the legendary designer Peter Moore who was the NIKE Creative Director at the time. The design of Air Jordan 1 does not seem to have much sincerity in the design of the existing shoes at that time. When you see Air Jordan 1, you will always have a feeling of acquaintance. Its design really draws on the 3 The design of the pair of shoes, including the classic Air Force 1 Nike Dunk and a pair of relatively unpopular shoes Nike Terminator. Air Jordan 1 is designed by combining the inspiration of these 3 pairs of shoes and adding Jordan's personal elements, so the appearance gives people a strong sense of the age, and it is precisely because the appearance takes the directors of various companies that Air Jordan 1 can always be fire until now.
The most special element is the wings logo on the side of the shoe body. This impressive flying wing logo is Peter Moore on the plane back to Portland. He found a logo similar to wings on the pilot's clothes. Taking this as inspiration, adding a basketball to the flying wing designed the wings logo, which has also become a logo of Air Jordan's Jordan Brand. What's interesting is that Peter Moore then jumped to NIKE's deadly rival adidas, and also designed the famous three-bar logo. At that time, Jordan also put forward some requirements for the design of the sneakers. Jordan proposed not to want too thick insoles, and the shoes should be as light as possible. He wanted his Air Jordan 1 to be Low To Ground so that the sneakers could be as close to the ground as possible, with better sense of place. (So when we wear Air Jordan 1, we can feel that the midsole of the forefoot is very thin. Compared with the current sneakers, the comfort of Air Jordan 1 is still lacking, but because of its versatile shape, Air Jordan 1 is still Attracted a large number of fans.) Air Jordan 1 Although NIKE did not have too much sincerity in its design, NIKE took a risky move in its color matching. In the 1980s, the NBA was not as open and humane as it is now. There are many restrictions, and the regulations even specify that the main color of the sneakers must be white.
At most, the theme color related to the team's home uniform color matching can be added as an embellishment, and the whole team must also be dressed uniformly. The red and black are the main colors, and the Air Jordan 1 with white embellishment is undoubtedly too eye-catching in a white sneaker. At first, NIKE was also afraid of the league's regulations, but after thinking about it, it was determined to give it a go as a means of publicity. And Jordan, who didn't buy the black and red color scheme himself, also wore this pair of eye-catching shoes when he learned that NIKE had willingly paid $5,000 for himself.
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