At the end of December 2019, the most popular Nike Dunk of the year was released. Virgil Abloh paid tribute to the 35-year-old Nike Dunk with his iconic deconstruction language. In the past thirty years, Dunk has played a pivotal role in basketball, skateboarding, and street scenes. Combined with the previous Staple Design and other topics, with the help of Virgil, many people have threatened that Nike Dunk will usher in 2020. A real comeback moment. To mark the launch of the Off-White x Nike Dunk Low, Virgil recently assembled a group of cultural leaders — Hiroshi Fujiwara, Diamond Supply Co. founder Nick Tershay, Nike Senior Director of Special Projects Fraser Cooke and British fashion designer Carri Munden — Together with British youth culture magazine The Face, a five-person online roundtable was launched. Through instant software, the five discuss the cultural and stylistic significance behind the Nike Dunk over the years. As cultural witnesses, all five talked about their unique connection with the Dunk.
Hiroshi Fujiwara tried to introduce the shoe to Nike Japan but was rejected; Nick explained why his Dunk SB was in Tiffany colorway; Munden Mention the legendary musician James Lavelle and his classic sneaker D.U.N.K.L.E. Dunk was originally born in 1985, and its designer Peter Moore was the designer of Air Jordan I. After the birth of Air Jordan I, the NCAA (National University Athletic Association) school teams strongly demanded to have their own team shoes, so Nike took advantage of the opportunity to launch the Dunk series. The shoe elements drew on the concepts of Terminator and Air Jordan I. The first sale will bring the "Be True To Your School" series, which is based on the representative color of the NCAA team in that year, and is loaded on top of the high-top shoes. In the 1990s, Hiroshi Fujiwara began to cooperate with Nike Japan. In early 2000, he formed the HTM golden triangle combination with Tinker Hatfield and Mark Parker. Nike asked him to design some modern running shoes. After understanding the history and culture of Dunk, he proposed to reproduce this Pair of basketball shoes. “You guys have such a rich archive, why don’t you bring back vintage sneakers like the Dunk and the AJ I?” Hiroshi Fujiwara asked the brand.
But the other party rejected him in the end, because the mold of Dunk could not be found. At the beginning of the millennium, Nike planned to use skateboards as an entry point into street culture, improve on the basis of the original Dunk, and launched the skateboard series Dunk SB in 2002. In the same year, four Dunk SB Lows co-branded with skateboarders were released. Before the release date, Sandy Bodecker and skater Reese Forbes, who were in charge of Nike's skateboarding program at the time, visited skateboard stores in the United States, told them that Nike was serious about skateboarding, and persuaded the stores to introduce these skateboard shoes.
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